Toronto youth were exceptionally receptive to the first ever 6 Social event held during the NBA All Star Weekend, February 13th and 14th, 2016 at the Royal Conservatory of Music. With a capacity to accommodate 100 individuals aged 14 to 29 years old, registration saw over 180 sign up!
The 6 Social's platform, dedicated to enabling critical skills, struck an enticing balance between social issues, technology, and creativity. By providing a stage for which young people could engage with each other and a mentoring team regarding issues they were passionate about, ideas were developed in a forward fashion.
What was the weekend like?
The 6 social offered a two-day hands-on approach that emphasized the learning of social media tools and other technologies. After a session of brainstorming to clarify issues of matter, teams were created based on interest and skill set. The teams then worked with the mentors and experts to realize a plan for solution and create a pitch.
Participants of the event were given tools to help them focus on ideation, prototyping, and pitching. These tools ranged from social media channels to mentors and subject matter experts. Free food and prizes were offered, but the real rewards were the developments in critical thinking and experiential learning.
Why was it a success?
A variety of factors needed to come together to make the 6 social weekend as impactful as it was to youth. Engagement with industry experts and mentors was key, and positive relationships were constructed with technology and prizing partners, like Glydee, PencilCase, Fundrazr & SLACK. A community marketing plan was developed that utilized social media channels (Twitter, Instagram, and Facebook) to engage and promote.
The best part about it?
Idea’s collided, connections were made, and it was a ton of fun! Engagement continued well past the event meaning it had a lasting impact on everyone who was involved!